Samir Chaudry, co-host of “The Colin and Samir Show,” said he’s encouraging his entire team to use AI in their day-to-day jobs.
ANAHEIM, Calif. — While workers across industries reckon with whether artificial intelligence could make their jobs obsolete, many digital content creators have openly embraced a future they see as both inevitable and exciting.
Seth Martino, who describes himself as a fatherhood and fashion content creator, said learning more about AI tools was a top priority as he navigated panels at VidCon, the annual conference for digital creators, fans, executives and online brands.
“It was just like AI hit the ground running and people are really working hard to capitalize on it so they’re creating all these apps around AI, but there’s people that are still like, ‘Wait, what does it do and how do we use it?’” Martino said. “I want to ride that train, too, and so I want to learn the most powerful way to use it effectively.”
As an explosion of generative AI tools sweeps the world, digital content creators are especially eager to explore these new technological innovations.
During one VidCon panel, hundreds of creators raised their hands when asked by the moderator how many of them were incorporating artificial intelligence into their work. Later, when asked how many were worried AI may one day take their jobs, just about every hand in the room dropped.
YouTube videos about generative AI tools have received more than 1.7 billion views this year alone, according to YouTube’s 2023 Culture & Trends Report, and 60% of more than 25,000 viewers surveyed said they were open to watching creators who use AI to generate their content.Kevin Allocca, head of culture and trends at YouTube, said public interest in such tools has accelerated dramatically over the past six months.
Source: nbcnews.com
